Newsletters

September, 2010

Boursot’s Reduced Cross Channel Fares

As a Boursot’s Wine Collection customer you should take advantage of our special arrangement with SeaFrance whereby you can get a special day return crossing fare for just £20 for your car and all passengers Sundays to Fridays, or £25 on Saturdays.   These are available to you for the rest of 2010.  

In addition, I am delighted to announce that SeaFrance have agreed to a 36 hour return of just £30 (£35 for Saturdays) for you as a Boursot customer. 

These offers are only available to you as a registered member of our database, and are not visible on our website.  You can book at these special rates directly on this link If you lose this link, you can also go to www.seafrance.com and in the Offer Code panel, enter the word Boursot.

In addition if you spend more than 500€ with us, we will be happy to reimburse your day return fare booked through SeaFrance, so please remember to bring along your receipt.

In case you didn’t know it already, I should also point out that Tesco clubcard points can be exchanged for Eurotunnel tickets.

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Boursot’s Hotel Offer

It is probably true to say that about three or four years ago, the 4 star Hôtel Château Tilques between here and Saint-Omer, was overly crowded with Brits and the consequence of that was that the hotel’s quality and value seemed to slip. 

Now, things are very different as those of you who have been to our Gourmet Evenings there can testify, and we have no hesitation in recommending the hotel and its restaurant.  The food is great, the service is impeccable and the bedrooms are characterful, light and spacious.  With its idyllic setting, and proximity to the bustling and pretty town of Saint-Omer with its historic cathedral, I can’t think of a much better combination for an easy and tranquil getaway for a night or two.  

As a Boursot’s Wine Collection customer, you can get reduced rates of 129€ per room Sundays to Fridays and 159€ for Saturday nights;  these prices are per night for two people, including breakfast and are offered subject to availability.  When booking, please mention Boursot to get your special rates.

Also between Monday and Friday, if you’d like to eat in the Brasserie du Parc, Chateau Tilques’ attractive conservatory, you will be offered a free kir – again, provided you mention Boursot’s Wine Collection!

Don’t forget, by the way, that we have a list of local hotels, B&Bs, restaurants, golf clubs and places of interest on our website under the Local Info button from our Home Page - or directly here .

 

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Forthcoming Boursot Events

All our lunches and dinners are held in English.  Vegetarian and alternative food options can be arranged, provided we receive notice at the time of booking.  Please contact us on ardres@boursot.co.uk or on +33 321 36 81 46 to book for any of our events below.   

Saturday 16th October:  Boursot’s Anniversary Weekend

Boursot’s Wine Collection, launched in 2006, celebrates its 4th Anniversary this year and as always the Anniversary Weekend will involve several enjoyable events.  

During the Saturday afternoon there will be a Cheese and Chocolate Tasting in our vaulted cellars:  do you know your French chocolates from your Belgian chocolates, or your Maroilles from your Pont l’Evèque?  Madame Dumont who runs the excellent delicatessen in Ardres will be on hand to lead you through the various differences, and obviously she will be very happy to supply you directly if you should wish to buy any cheese or chocolates.

There will also be a Wine Tasting all afternoon in our shop, from the cheaper end of the scale to some of the finer Grand Crus of Burgundy or Saint-Emilion.   Both the tastings will of course be free of charge.

For those of you who are interested in the long history of Ardres, there will also be conducted tours of underground Ardres (which will be free of charge to you as a customer).   To my knowledge there is only one other town in the whole of France that has such historic underground silos and bastions as can be found in Ardres.  

Unless you have done so already, for planning purposes it would be helpful to know if you would like to come to any of these events.

The Boursot’s Anniversary Dinner at the Hotel Atlantic in Wimereux is sold out.  Our guest speaker is journalist and broadcaster Simon Hoggart.   As you may remember, Simon was chairman of BBC Radio 4’s comedy show “The News Quiz” over 13 years, he writes the daily Parliamentary Sketch column in the Guardian and he writes on wine in The Spectator.   What’s even more relevant is that he has recently written “Life’s Too Short To Drink Cheap Wine” (and who could possibly disagree with that?).  We are assured an entertaining evening.

Saturday 6th November:  An Audience with Faiveley at Les Jardins de la Matelote

This is going to be an amazing event.  The 185 year old Burgundy house of Faiveley in Nuits Saint-Georges is one of the most respected producers in Burgundy, and it has effected some big changes recently. 

In 1976 François Faiveley took over the reins of the company from his father Guy and in so doing, he lowered vine yields and introduced such revolutionary processes as a wind tunnel to dry grapes before they were crushed.  One could say that François brought in a more scientific approach to the making of the wine that carried his family’s name.  

In December 2004, François handed over the running of the company to his 25 year old son, Erwan who, after business school, worked in Philadelphia and Paris.  Inexperience has not appeared to be a hurdle and Faiveley has recently acquired additional vineyards, new pressing and fermenting equipment as well as a new source for its barrels.  And to help put together all these new ingredients, Faiveley has attracted one of Burgundy’s top winemakers to make all their wines from their generic Burgundy all the way up to their Grand Cru Cortons and Montrachets.

The transformation at the house has been impressive and has led to wines with even more purity of fruit than previously and with softer tannins.  The interesting family story will be recounted to us on our evening by Philippe Ochin, director of Faiveley in Nuits Saint-Georges.  He has agreed to introduce several of his “new” wines at a tasting before dinner and may well surprise you by inverting the “rules” of tasting! 

Burgundy is one of France’s most complex viticultural regions but with Philippe’s help, you will come to understand and appreciate some of its wines from one of Burgundy’s best producers.  We expect this to be one of our most enjoyable dinners yet held.

We will dine in the country manor Les Jardins de la Matelote, just outside Boulogne which, as the name implies, belongs to the Michelin starred La Matelote of Boulogne with the cuisine provided by chef owner Tony Lestienne.  Mr. Lestienne and I have spent some time discussing menus to accompany our choice of fine Burgundies, and I am convinced that this will be a first-class evening of excellent food and exceptional Burgundies. 

The ticket price for this dinner will be just 89€ (around £73) per person to include everything – a tasting of several Faiveley Burgundies, a lavish 4 course dinner, 6 wines and all entertainment – in a most beautiful setting. 

At the nearby Hotel La Matelote in Boulogne, we have blocked off a number of bedrooms and have arranged that you be upgraded to a superior room at a rate of 125€ (around £102 at today’s rate) per double room, breakfast included.  There are also several other hotels in Boulogne and Wimereux (which are 5 minutes apart from each other).  Please let us know your room requirement and we will liaise with the hotel on your behalf.

Sunday 12th December:  Christmas Market Lunch at Hotel Le Relais, Ardres

Our Christmas lunch is the fun highlight of the year.  Last year rather than spoon more people into the lunch, we had to turn people away after the numbers got to 60, so this year if you would like to guarantee your places, we suggest you let us know shortly.   Currently we have a few places remaining.

That morning, from 10am, the annual Turkey Festival will be held about 20 minutes away in the village of Licques, and then I suggest you come to the lunch and then “do” the Ardres Christmas Market in the afternoon, by which time our spirits and the general atmosphere will have warmed up!  Père Noël is normally to be found abseiling down the church spire at around 6pm. 

The lunch comprises four courses and six wines at a price of just 49€ (around £40) per person all-inclusive.  It is an inexpensive fun day out and accommodation can of course be arranged for you in Ardres, should you wish to stay over.

Saturday 29th January:  Boursot’s “Blues Buster” Gourmet Dinner

“The Sheer Variety from Champagne” hosted by Guy Boursot

January is when most of us need a bit of cheering up.  So, on the 29th we will be hosting a thoroughly relaxing and enjoyable evening in a location that is still to be selected. 

Most of us are given a glass of champagne and we think “that’s nice!” and yes, we are aware that there are some differences between the various brands available, but have we ever had a chance to compare several different champagnes side by side?   As I will be pointing out, there is a wide variety of styles and indeed we will be contrasting non-vintage, vintage, rosé and sweet champagnes over our four courses of dinner. 

This dinner will be just 89€ per person (about £73 at today’s rate) to include for courses and six champagnes.  There are no extras to pay. 

The hotel where we were hoping to have held this dinner has declined the offer to receive us, because they are always busy on a Saturday night, but I am investigating alternative cosy venues and will let you know.

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News in the World of Wine

It is always of interest to me as a wine writer and presenter to observe and pass on to you what appears to be happening in the global wine market. 

Of course the news of the moment is the 2010 French harvest which has started, albeit a little late, around many parts of the country.  Prolonged dryness has been a big problem this year, which may well reduce some yields. 

In Bordeaux, June and July were very hot and at one stage, there were fears that these conditions might have produced another year such as 2003 – a small crop producing super (over?) ripe wines with no great potential longevity.   But since then, the outlook has improved and some growers are already feeling confident of (another) year of high quality.  Quite what happens to 2009 prices if 2010 produces another “vintage of the decade” waits to be seen!

In Bordeaux, many of the whites are in already and the Sauvignon in particular seems to have been very successful.   The reds will follow very shortly and there are some quietly confident expectations.

Whilst talking about Bordeaux and the crazy prices being asked for the 2009 reds, it was the Chinese appetite for desirable commodities such as well known “brands” of wine, the classed growth clarets, that enabled the Bordelais to charge such exorbitant prices.   As a result of such high prices, not one French supermarket has yet bought any 2009 classed growth claret and this has caused some consternation among sellers in Bordeaux.   This was previously unheard of, but who knows, perhaps the larger volume 2009s will come down in price in a couple of years’ time.

Picking in the Loire started 10 days later than in 2009, with the Sauvignons, mainly from around the eastern Loire, expected to start on the 20th.  The quality is expected to be good, close to 2008 in style, but with a little more acidity which bodes well for longer term keeping.   Prices are expected to remain stable.

In Burgundy, the grapes are in the last critical stages of development before harvest.  There have been warm days and cool nights which should lead to a good quality.  There has been light rain but this has not caused any rot in the grapes.  However, a small harvest is expected as a result of some “coulure” earlier in the season, in which the vines’ flowers and thereby fruit, failed to develop. 

The Rhône of course divides into two distinct viticultural regions – the north and the south.  In parts of the south, the crop has been halved owing to coulure.  Whilst the whites are already in the tanks, the harvesting of red grapes is starting now - a little late.  The quality of these reds is considered to be of very good quality and thanks to an unusually cool August, 2010 may well turn out a “classic” year.  It will be good to see some wines that are not of such blockbuster strength as we’ve seen in recent harvests.  

The northern areas of Cornas, Crozes-Hermitage and Saint-Joseph have had the same problems as the south, but in addition many clusters of grapes have been damaged by violent winds this year.  In Côte-Rôtie and Condrieu, there have been worries about oïdium, which is a type of mildew, and coulure, so once again harvest volumes are expected to be reduced.

And in Alsace, depending on the final days of ripening in September, quality is expected to be good

Although yields are going to be low, especially for Riesling.

Also I have written here previously about the wine glut all over the world, but especially of that in Australia.   The 2010 harvest may have proven to be a turning point for Australia:  it was 12% reduced in volume over its 2009 crop and at the same time, around 10,000 hectares of vines had been grubbed up over the previous 12 months.   Supply is coming much closer to current demand.

Australian wine producers have recently agreed with the EU to stop using on their labels European geographical names such as Champagne, Port, Claret and Chablis.  You may have thought that Champagne had been protected universally but in fact the treaty of the early 1960s was signed by all except Australia and the USA.  However, as one well-known sparkling wine maker in California told me some years ago, there was little chance of any respectable producer using “Champagne” on his (American) label.  The treaty, whilst not being binding in the US and Australia, was respected among quality winemakers.

Last November I wrote about the demise of the First Quench group of 1,300 stores (Threshers, Wine Rack, The Local and Haddows ).  The best sites were snapped up quickly, either in clusters or individually, by other independent wine retailers or former branch managers. 

Of course I have always been a big fan of independent retailers because their requirements are different to those of the mass retailers.    They (or should I say “we”?) need to have happy punters walking out of their doors and returning time and time again, so need to keep up the efforts.  You will find interesting “parcels” of wine and in general, you should get better value for money than by shopping at a mass retailer who is more concerned about its margin and price.

Whilst many of these acquisitions have been very sound, I will not be surprised to see a number of these “new” shops closing down over the next few months.  I can think of some shops where the new owner has paid scant regard to the most important requirement – location.  And even then, what is the point of offering the same tired range that a shopper could more easily pick up at their local supermarket?  Independents need to be different. 

A new market report commissioned by the UK’s Wine and Sprit Trade Association estimated that over the last 12 months to 7th August the UK’s off-trade market grew by 4.5% to £14.13m, whilst showing a simultaneous increase in average spend.  Much of this came about as people stayed at home more.  Champagne and sparkling wine sales fared particularly well.  So these should be exciting times for wine retailers.   Certainly here we have found a marked increase not just in the number of customers coming to see us, but also in the average expenditure – hardly surprising when you look at our favourable prices and great selection!  Your word of mouth is certainly helping, and I thank you for that.

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Boursot’s New Website

You will notice that our website www.boursot.co.uk has undergone a facelift.   All the information is there as before, but I hope you find it more pleasing to your eye and, of course, easy to use.   As previously, if you might like to add a friend on to the mailing list, there is a button on the home page.   There is also an interesting new page on the Boursot history in Champagne, referred to below, onwww.boursot.co.uk/champagne.html .

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Boursot’s New List

As always you can see our new list on this link and if you would like to print it, it’s available on this link .    I believe that this is the best and most comprehensive list of French wines that we have produced yet in our four years.

Entering the busy new season, as we are, you will find many exciting new wines especially from the more classic areas of Bordeaux and Burgundy.  There are additional wines from Limoux, Canon-Fronsac, Côtes de Bourg, Margaux, Pauillac, Hautes Côtes de Beaune, Meursault and Beaune Premier Cru to name but a few.   There are not many wine lovers who could now claim to be short of their favourite wines - and always of course at the low, virtually duty-free French prices!  It is unlikely that you will read about us in any British newspaper, so please help to spread the word by telling your wine loving friends.

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A Spectacular September Offer

This Offer should run, stocks permitting, until our next newsletter which will be in a month’s time.   I have gone back to my roots with this offer:  it’s for the Grande Marque champagne brand that the Boursot family put on the global map.  Of course the family has been in Burgundy continuously since the 16th century but in 1828, my great great grandfather set up an important alliance with Champagne Perrier-Jouët of Epernay...   Rather than bore you here with all the details and the “firsts” that have been attributed to this long and extraordinary alliance (which include the invention of the dry champagne that we know and love today), you can read more on this link.

Champagne Perrier-Jouët, Grand Brut - normally 28,90€ here - reduced to an extraordinary 27,00€ ( around £22.10 at today’s exchange rate).    I don’t believe you will find a better price anywhere and I recommend you take advantage whilst stocks last.

As always with our Offers, you can reserve your requirements for collection at a later date.   Please let us know what you’d like on ardres@boursot.co.uk and receipt of your order will be acknowledged.

I hope to see you here again very shortly, especially now that you have SeaFrance’s fantastic new offer (click those words) on both day and overnight return fares!    You know you need to stock up for Winter!

With all my best wishes,

Yours sincerely

Guy

Guy Boursot


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Boursot's Wine Collection
9 Rue de l'Arsenal, 62610 Ardres, France
Wine Consultants SARL RCS Saint-Omer 481 778 876 00013
Tel: +33 (0)3 21 36 81 46
Email: ardres@boursot.co.uk

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